Search Engine Optimisation (SEO)

What is SEO?

Search Engine Optimisation or SEO is the process of optimising a website for appropriate keywords. The main goal with any SEO strategy is to get lots of targetted traffic going to a website. Good search engine optimisation will improve a websites search engine ranking and thus increase traffic from the organic results. The organic results are the standard unpaid search listings that a search engine displays for particular keyword searches.

SEO Strategies

We've outlined some of the more important aspects an effective SEO strategy below.

Keywords & Key Phrases
Choosing the right keywords and key phrases for your website is the first important step in search engine optimisation. Ideally you want to focus on keywords that are commonly used by people when searching for what you offer, whether it be a product, a service or information. Sometimes the keywords people use when searching are not always what you would expect. We use a variety of powerful keyword tools to help find the best keywords for a particular website.

Website optimisation
Once keywords have been researched and decided upon, it's time to optimise the pages on your website for their respective keywords. This procedure involves many aspects of your website including text formatting, navigation, file structure, html tags, visible text content and image optimisation.

Link Development
Once a website has been optimised the next important SEO step is link development. This involves getting links on other websites that point to your website. Good quality inbound links from other websites relevant to your business are worth concentrating on. When optimising your website we'll provide some starter links that will help your website rank higher in the major search engines. We also provide SEO support and advice so that you too can learn how to effectively market your own website with the right keywords and link development strategies.

If you are looking for a new website then check out our web design packages with search engine optimisation included. Our SEO service is also available to clients with existing websites, please contact us for a quote or for more information.