Search engine optimisation is the process of optimising your website for the appropriate keywords. Good search engine optimisation (SEO) will improve your search engine ranking and thus increase traffic from the natural results in the major search engines to your website. We've outlined the important aspects to effective search engine optimisation below.
Choosing the right keywords for your website is the first important step in search engine optimisation. Ideally you want keywords that are commonly used by people when searching for what you offer, whether it be a product, a service or information. Sometimes the keywords people use when searching are not always what you would expect. We use an extensive range of powerful keyword tools to help you target the keywords that are right for your website.
Once your keywords have been researched and decided upon, it's time to optimise the pages on your website for their respective keywords. This procedure involves many aspects of your website including navigation, file structure, html tags, visible text content and image optimisation.
Once your website is optimised the next important step in search engine optimisation is link development. This involves getting links pointing to your website. Good quality inbound links, from websites that are relevant to your own website, these are the links worth concentrating on. When optimising your website we'll provide you with quality links that will get your website recognized and ranked in all the major search engines. We'll also provide you with expert search engine optimisation support and advice so that you too will have the knowledge and ability to market and promote your own website using effective keywords and link development strategies.
If your interested in launching a new website then check out our web design packages with search engine optimisation included. Our search engine optimisation service is also available to clients with existing websites, please contact us for more information.